agency: Fancy Rhino
animation: SeeCreature
creative director: Paul Stallings
We were approached by TVFCU with a bold yet simple ask, celebrate the TVFCU and the community they serve.
The challenge was to create a campaign that extended beyond their annual Super Bowl spot, crafting a variety of still and motion communications using these characters and write a new slogan to be used across their brand.
With our friends at SeeCreature we crafted a hand built stop-motion world. The loving translation of the Tennessee Valley and its inhabitants was blessed with an original heartfelt song written by Caleb Rexford and performed by Walter Martin of The Walkmen fame.
Campaign Tagline: A Place for All Of Us