creative director: Paul Stallings
Cinematic scenarios for Mohawk floors.
In each spot we transitioned from thrilling scenario to see the floors standing up to whatever “elements” were thrown at them. The aim was to create a campaign that pushed what a flooring spot could be while showing the products demonstrated in a fresh new way.
For their Ultrawood brand, we created a montage of moments showing how durable Mohawk’s stands up to everything life can throw at them.